Devin Sender

For the past thirteen years my working career has focused on the sport of Climbing. I have owned and operated two successful companies in the Climbing industry, namely Rockfit Functional Training Facility (based in Sandton, Johannesburg) and INSIDEedge Climbing(training out of CityROCK). My personal goal is to see Sport Climbing achievethe same status as other mainstream sports in South Africa.

In my current position as Owner and Head Coach of INSIDEedge Climbing, I have created a business that provides a platform for athletes of all ages to participate in Sport Climbing for fitness and fun, health and wellness, and to compete for awards and medals. Our club is currently one of the largest climbing clubs in Gauteng, with 115 members. We have developed both junior and senior high performance squads, where many athletes have earned their Gauteng and Protea Colours. Last year i had one athlete representing South Africa at the Paris 2024 Olympic Games.

The term “Growing Climbing” is used time and time again when the community talks about our sport. I am confident that over the last seven years our club has been hugely successful in growing climbing, by increasing the number of members ten fold, by bringing more schools to the walls, by employing young coaches, in selling awareness to new people about the benefits and advantages of Climbing, by instructing multiple successful competition performances, and in creating a space where Climbing is thriving today.